Welcome to ShowTenders®

The Leaders in Service Systems, Training Techniques, and Beverage Recipe Standards

About Us

ShowTenders® maintains a competitive advantage by developing great products and delivering
creative services. Our synthesis of the commercial interests between brand name mixers,
distilleries, and restaurant chains has developed into a valuable knowledge base. Consequently,
ShowTenders® has built a loyal client base in most major cities throughout the world.



"Magic" Michael Werner

Chief Executive Officer

Send an Email

As a corporate trainer for T.G.I. Friday’s, he has received over fifty bartender and trainer awards,

including South Eastern Divisional Champion in Friday’s first National Bartender Olympics and a
silver medal in the National Championship Finals. Magic is known in the industry as the "Father of
Flair." Furthermore, he created, organized, and judged the first European Bartender Olympics for
Friday’s U.K., and consulted the franchise group in Mexico on showmanship and flair. Magic opened
and trained the bar staffs at 53 T.G.I. Friday’s and Dalt’s around the world, plus he aided in
compiling their training and bartending materials. In addition, he opened the first Friday’s hotel
concept (Ramada Inns) adjusted the training manuals to fit the hotel industry.
Magic’s experience and innovative thinking gives ShowTenders® an edge above their competition.
His professional career in the hospitality industry has given him the wisdom to conceive, and take
advantage of, exceptional business opportunities. In 1990, Werner utilized his knowledge and skills
to venture into his own business concept, Magic Mike, Inc. Then, he co-founded ShowTenders, Inc.
in 1991 with James Michael Patrick Skeadas.


James Michael Patrick Skeadas


Send an email

Skeadas is a seasoned veteran of the service industry with over 30 years in the business, and he

brings to ShowTenders® a wealth of knowledge from both the U.S. and abroad. His experience
includes various hospitality positions. He managed the beverage department and trained staffs at
several high volume night clubs and bars in New England area. Then, while working for Club Med in
Africa and Guadeloupe, he organized and supervised highly publicized events and catering for
groups as large as 10,000 persons. Moreover, during his career at Friday’s, Skeadas traveled
internationally to train employees and give sales seminars. Furthermore, he aided in the design of
the European Friday’s and training programs for TGIF/Whitbread International. In 1990, he joined
Magic Mike, Inc. and in 1991 co-founded ShowTenders® with Magic Mike Werner.